The skills talked about in the book are not only relevant for small business owners and entrepreneurs, but can also be applied to non-profits and charitable organisations. It is well worth a read, and will be even better as an audio book to listen to during a long commute.

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“In his brilliant new book Thomas L.Friedman demystifies this brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foriegn policy and economic issues, Friedman explainshow the flattening of the world happened at the dawn of the twenty-first century; what it means to countries companies, communities and individuals; and how governments and societies can, and must, adapt. The World Is Flat is a timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.”

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When printing technology revolutionized mass communication more than five hundred years ago, the church embraced the technology – making the Bible widely available and changing the course of history. Today the Internet offers the church an opportunity for worldwide impact of the same revolutionary proportions. Now the church must decide how to creatively and appropriately exploit technological benefits for the sake of the gospel.

Coauthored by a father-son team combining ministry expertise and technological savvy, this book provides a balanced look at the twenty-first-century challenges of uniting ministry with technology. By examining reasons behind the decline of American Christianity, the authors illustrate the upcoming generations. Combining their uniquely matched experiences, they provide workable solutions to reach online generations with the message of Christ

I finally finished reading this book the other day and I would very highly recommend it to church leaders that are looking at using technology, specifically the Internet, to assist them in their ministry.The book is already two years old, which means that it is missing out on some of the new technology that is available out there, like podcasting and blogs, but the foundations are very good, as are the ideas and principles that are presented. We are looking at possibly running a communications school in the next few years and I am toying around with the idea of using the book as one of the textbooks for the school.Here is a quote from one of the last chapters of the book:

Churches should always think of their eMinistry as an ongoing process, not a simple, one time commitment. Consequently, it is important to develop a formal strategy for your eMinistry before it begins.

There are numerous case studies throughout the book and they work really well in assisting the reader to better understand why and how things are done.

Read the review on Amazon.

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